Freelance UGC Video Strategist & Producer (nectar App)

About Nectar

Nectar is a dating app designed to help Gen Z and millennials discover meaningful connections through compatibility insights, loveprints, and other unique features. We are building a high-velocity short-form content strategy to drive awareness, engagement, and downloads.

About This Role

We are looking for a UGC Creative Operator to turn strategy into videos that perform, not just okay, but viral-level execution. This is a hands-on, detail-obsessed role: every millisecond, every frame, and every hook matters.

What You’ll Do:

• Write precise, high-converting briefs for creators that outline hooks, pacing, captions, and transitions
• Build video skeletons/templates for creators to execute at scale
• Review content and provide actionable feedback to ensure maximum performance
• Iterate rapidly based on test results and insights from our growth consultant
• Keep a laser focus on detail: small timing, framing, or text placement differences can move a video from 100K to 5M views
• Ensure all content is platform-ready (TikTok, IG, YouTube Shorts, Snapchat)
• Collaborate with freelance creators and campaign managers to execute campaigns efficiently
• Track trends, best practices, and algorithm changes to continually improve performance

Who You Are:

• Obsessed with tiny details, timing, and nuances that impact video performance
• Savvy short-form video editor, with deep knowledge of TikTok, IG Reels, YouTube Shorts
• Expert understanding of short-form best practices, social media trends, and platform mechanics
• A hunger to learn, experiment, and iterate quickly
• Passion for testing, measurement, and data-driven creative decisions
• Strong ability to write effective, actionable briefs that creators can execute
• Highly organized and capable of managing multiple creators, videos, and accounts simultaneously

Nice to Haves

• Experience producing content for apps, Gen Z audiences, or dating/social categories
• Familiarity with UGC or influencer-driven campaigns
• Prior experience working with agencies or freelance creator networks
• Have previously built large followings and/or created viral videos